With repetition, most of us will become inured to all the dirty tricks of Facebook attention-manipulation

In my latest Locus column, "Persuasion, Adaptation, and the Arms Race for Your Attention," I suggest that we might be too worried about the seemingly unstoppable power of opinion-manipulators and their new social media superweapons. Read the rest

Rumour mill says that the Mercers are going to axe Bannon from Breitbart over "Fire and Fury" remarks

In his new book Fire and Fury, Michael Wolff says that one-time White House chief strategist Steve Bannon accused the Trump campaign of "treason", a revelation that sparked a hilarious denunciation by Donald Trump, who claimed that his Chief Strategist didn't know anything about his strategies or his chiefs -- which drew more attention to the book (as did the legal threats the Trump administration fired at the book's publisher, Macmillan), widening the rift between Bannon and Trump. Read the rest

For $25, you can target Facebook users based on race and sexual orientation

Point created an obviously fake company with tons of alarm-raising inconsistencies, allocated it $25, and then used their budget to target Facebook users based on race and sexual orientation, a move that, depending on the ad's content, can violate US civil rights law. Read the rest