The Obama administration asserted the power to raid the massive databases of peoples' private, sensitive information that ad-based tech companies have assembled; the Trump administration has promised to use Obama's powers to effect the surveillance and deportation of 11 millions undocumented migrants, and the ongoing, continuous surveillance of people of Muslim heritage.
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Earlier this year, companies like Silverpush were outed for sneaking ultrasonic communications channels into peoples' devices, so that advertisers could covertly link different devices to a single user in order to build deeper, more complete surveillance profiles of them.
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Tim Wu is a multiple threat: the originator of the term "net neutrality"
; a copyfighting lawyer who cares about creator's rights
; a fair use theorist
; Zephyr Teachout's running mate
in the NY gubernatorial race; an anti-monopolist
who joined the NY Attorney General
and used open source to catch Time Warner in the act
; a lifelong deep nerd
who was outraged by the persecution of Aaron Swartz
, and the author of one of the seminal books on telcoms policy and human rights
Now, he's back with his best book yet: The Attention Merchants: The Epic Scramble to Get Inside Our Heads, an erudite, energizing, outraging, funny and thorough history of one of humanity's core undertakings -- getting other people to care about stuff that matters to you.