NEW YORK—Media consumers across the United States are reporting this week that sponsored content—articles and videos paid for by advertisers and distributed by print and digital publications—is easily the coolest fucking published material anyone could ever read or watch.

“I love, love, fucking love sponsored content,” said news and entertainment reader Erica Olson, adding that when she can tell a corporation is financially behind a piece of writing, she is even more inclined to click on it. “First off, it’s cool. That’s not debatable. Second, I don’t find it in any way insulting to my intelligence. In fact, it makes me feel smarter. And third, did I mention that sponsored content is just really fucking cool?”

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