Well, the Current Situation is tragic for all kinds of reasons, including: It makes it harder to sell things to you. Luckily, the author of "Why People Buy Things They Don't Need" is on the case, with these insights:
For consumer marketers to move the consumer to action, that is to buy something they don't need, marketers must provide the consumers with sufficient justifiers that overcome barriers to purchase and give them a reason to buy. Now, in the face of national crisis, the importance of these justifiers suddenly becomes more critical…
Consumers will also crave the comfort of traditions, so there will be new demand for products that support family traditions, such as Christmas and Santa ornaments and decorations, tabletop and dinnerware for family get-togethers. Back-to-basic toys will give parents a chance to get down on the floor and play with their kids. Suddenly "Made in America" is a much more potent positioning statement, as buying American now is a patriotic duty. Nostalgia-themed products that hearken back to a better, simpler time and greeting cards may also be in demand.
