'N Sync's Lance Bass wants to be the first boy-toy in space, so he's raising $25 million in licensing deals to cover the flight on the Russian shuttle.
Los Angeles-based Destiny Productions has been talking to Russian space officials for almost a year in a bid to arrange a space-based reality television show.
Krieff said the idea of sending Bass into space grew out of those talks, and would be a simpler and less expensive option to arrange. "Some of the sponsors we have been talking to would like to produce a commercial or two at the International Space Station with Lance," he said.
" 'N Sync, whether you love them or hate them, these guys are at the top of their game at the moment."
