The next generation of Cap'n Crunch cereal will come in colors inspired by Crayola crayons: screamin' green, outrageous orange and unmellow yellow. Is wax really something you want to invoke with your breakfast cereal?
he new packaging, which taps into kids' desire for fun and fantasy will feature – for the first time ever – a colorable Cap'n on the front and a kid-friendly, colorable back panel on selected boxes. Kids get to pick their favorite color on www.Crayola.com, or they can mail in the cut out ballot printed on every box. The cool new boxes hit shelves this January for a limited time only. "Kids will find excitement on the box and in the bowl with these new wild Crunch Berries," said Natasha Brown, Marketing Assistant. "Our colorable package will generate imagination and creativity while allowing kids to personalize their own cereal boxes," says Natasha. Every box includes a coupon for $.75 off a 64-count box of Crayola crayons or Crayola's new Gel FX markers.
(via Fark)
