Doc's written a good rant in response to the Beeb's hysterical piece on Googlebombing (the practice of bloggers linking en masse to some non-sequitur page in order to make it an authoratative result on Google):
As the piece does accurately report, if corporations are getting bombed, it's not by themselves or their friends. Look up Unisys on Google, and then down the front page of search results at the Burn All GIFs link. How do you think it got there, hmm?
And does it freaking matter? No. Does this story give any sense of how Google really works, or how little any of this has any effect on 99.999.999.999% of the searches going on out there? No.