Special tubs of Parkay will ship with motion-sensor chips that make than say "Butter" and wiggle when shoppers pass them at the supermarket.
"These tubs are a major in-store piece of theater," Kramer told The Post.
He added that research shows shoppers make 70 percent of their buys on impulse – making a Parkay pitch in the supermarket potentially more effective than on TV.
(via New World Disorder)
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