A book packager is selling product- and message-placement in novels:
There is now an entire business called Narration Ltd. that offers novelists to write fiction with heavy product placement and their company's message in the storyline. One book, Need to Know by Simon Gibson and Adam Lury, is pro-globalization, brought to you by the Foreign Policy Centre.
The story line, such as it is, concerns an antiglobalization activist who creates havoc over the Internet. The villain meets — guess what? — an unfortunate end. Sermon: Don't mess with globalization.
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(Thanks, Nat!)
