Thomas sez:
The idea is simple – if something like the National ID Card needs a groundswell of public support, then we post a leaflet on our site and – using e-mail, blog forwards, and links from other similar sites – we get people across Britain to print out the leaflet and pass it round their neighbourhood.
If we get a thousand users each giving an hour of their time to post leaflets through doors in their area, then one leaflet can reach a quarter of a million households – probably almost a million people. That's a pretty big groundswell.
(Thanks, Thomas!)
