Pepsi has donated $5 million to rapper Ludacris's charitable foundation, in order to avert a threatened "hip-hop boycott" in response to their yanking of Ludacris's Pepsi commercial. The boycott was threatened by Def Jam founder Russell Simmons.
Last week, Simmons threatened a boycott of Pepsi and its subsidiaries to begin Wednesday unless the company ran the ad and donated $5 million to Ludacris' foundation.
There was no indication the ad would be placed back on the air. Neither Pepsi or the Hip-Hop Network would comment on the ad's status.
