7:10 start-time for movies + 10 minutes' commercials = fraud

Moviegoers are suing theater chains for suckering audiences into their auditoriums for a 7:10 show and then showing ten minutes of commercials instead. They're asking for minimal damages — $75 each — and focusing on getting theaters to start the trailers, if not the movie, at the advertised start-time. I am so down with this.

"They deceive you into thinking a movie starts on time in order to create a captive audience," Weinberg said. "People are actually paying good money to watch commercials."

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(via The Shifted Librarian)