The flour-vendors and carbo-brokers are sweating the rising popularity of the Atkins diet and other low-carb/high-protein regimens, and are going on the counterattack, creating a public education campaign about the "Fatkins" diet.
Part of the consortium's push will be in Washington, where federal health officials are starting talks on revisions to the nation's 11-year-old Food Guide Pyramid.
Wheat Foods will be actively involved in defending the grains, Adams said…
The strategy is a direct attack on Atkins: Americans who follow the Atkins diet increase their risk of health problems that include cardiovascular disease, high cholesterol, kidney damage and some cancers, the Wheat Foods Council says.
Adding insult to injury, it claims that Atkins followers can also suffer headaches, constipation and bad breath.
(Thanks, Merlin!)
