Japanese mags take on "digital shoplifters"

Japanese magazine publishers are all panty-bunched about a practice they call "digital shoplifting." A "digital shoplifter" is a woman who sees an interesting hairstyle or garment in a fashion mag and snaps a photo of it with her camphone, then emails it to her pals to see what they think of it. The magazine publishers have created an "educational campaign" to intimidate these nefarious criminals into giving up their infringing ways.

…[T]he publishers of those magazines feel they are being cheated out of valuable sales.

Together with Japan's phone companies, they are issuing stern posters which warn shoppers to be careful of their "magazine manners".

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(via Smartmobs)