Soft drink lids are the new flexidiscs? An indie artist called Rachel Farris is embedding her promo mini-CD in the lids of soft-drink cups at movie theaters.
Her independent record label is embedding mini-CDs in the lids of soft drink cups at movie theaters nationwide and a few theme parks.
Featuring not just a pair of songs that can be heard on regular CD players but also video clips and other content viewable on computers, the so-called enhanced CDs make TV and radio seem passe.
(Thanks, Howard!)
