Dan Gillmor's column this week, a great riff on the former audience.
The broadcast culture assumes that most of us are "consumers" of mass media. We are merely receptacles for what Hollywood, the music industry and even our local daily newspaper decide we should view, hear or read.
The post-broadcast culture is a democratization of media, and it comes at things from the opposite stance. It says that anyone also can be a creator, not just a consumer. There's a world of difference.
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