Neil Gaiman interviewed Gene Wolfe about The Knight, Wolfe's new novel:
Well, I don't see the point in telling the same story over and over. Neither do you, obviously–you could be asked this question every bit as easily, and you'd answer it better. As you know, you can't interest readers unless you're interested yourself. This is the law of the blue bunny rabbit: If the author doesn't care what happens to the blue bunny, the kid won't care what happens to the blue bunny.
Besides, it's far easier to write if you become fascinated by the characters and their story. You know all this, Neil. Why are you asking me? You sit down thinking, "Wow! What happens next!?!" And it's fun. They pay us to do this?
(via Electrolite))