TuneRecycler uses unwanted Pepsi/iTunes Store winning codes and spends them on indie bands available through the iTunes Music Store.
"When you buy major label music on iTunes," Wilson explained, "the musician usually gets nothing, because they're in perpetual debt to their label until they sell more than 500,000 CDs. And at best they only get 8-14 cents on a $1.00 song. We want to get some of Pepsi's money going to actual musicians, not just record label CEOs and RIAA lawyers."
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