Here're my running notes from Donald A. Norman's Emotional Design: The Principles talk at the O'Reilly Emerging Technology Conference in San Diego.
I no longer tell you why everything is crappy — now I'm the guy
who tells you how nice and pretty things can be.The orange juicer on the cover of my new book, Emotional Design,
evokes strong emotion.I'm here to talk about consumer products, not computers.
Getting the tech right is only part of the problem: the big part
is the hearts and minds, so your customers enjoy it.There's something about physical design that really turns people
on. The tech has to be flaawlessly, but no one cares about it —
it's just infrastructure.See the Mini Cooper — the NYT said, "It has many flaws, but boy
is it fun."I used to buy stuff that I knew was b0rked, but I wanted to own
them anyway.
