Amazon accidentally revealed the real names of many anonymous reviewers this week, through a bug in the amazon.ca back-end. It turns out that many of the reviewers are writers saying nice things about their own books or trashing their colleagues.
"That anybody is allowed to come in and anonymously trash a book to me is absurd," said Mr. Rechy, who, having been caught, freely admitted to praising his new book, "The Life and Adventures of Lyle Clemens," on Amazon under the signature "a reader from Chicago." "How to strike back? Just go in and rebut every single one of them…."
One well-known writer admitted privately — and gleefully — to anonymously criticizing a more prominent novelist who he felt had unfairly reaped critical praise for years. She regularly posts responses, or at least he thinks it is her, but the elegant rebuttals of his reviews are also written from behind a pseudonym.