Doing it like rabbits

Swatch installed a Times Square billboard advertising their new Bunnysutra watch emblazoned with cartoon illustrations of "happy bunny positions." Predictably, plenty of people are offended. Here's a link to a an article with a slideshow of the billboard images. And a Flash demo of the watch, featuring Swatch's new "Touch" technology. ("Touch The dial. Pick A Position.") And, a New York Post article filled with quotes from the aforementioned angry Americans. Link (Thanks, Vann!)