Great Terra Nova post on the new round of VC funding received by Massive Incorporated, which does in-game product-placement and ads:
** you hack monster for 80pts of damage
** you hack monster for 100pts of damage
>monster: did you know you can get 'monster' discounts at QuickieMart
** you hack monster for 10pts of damage
* you have killed monster
* you gain 1000XP
>would you like to convert these to 1 QuickieMart loyalty point (Y/N)
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