The EasyGroup (who provide the discount EasyJet airline and the cheap EasyInternet cafes) have launched a mobile phone company called, what else, EasyMobile. EasyMobile — which leases capacity on other carriers' networks — won't give away free phones with their plans; instead, they'll just sell you a SIM card and rely on you to find a phone somewhere. Given that most mobile phone carriers give you a new phone annually if you threaten to quit, a lot of Easy's ptoential customers have a wealth of easily unlockable phones kicking around, ready to be used with an Easy SIM. And since Easy isn't giving away phones, it can roll those savings back into cheaper airtime and services.
EasyMobile is to be launched in December at the latest on the British market and if all goes well the service will be expanded to the Czech Republic, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Portugal, Slovenia and Spain.
(via Engadget)
