
This month, usability guru Jakob Neilsen's AlertBox column addresses the Web's most hated advertising techniques. The finding I'm most satisfied by there is that audio in an ad is viewed as being offensive on par with popups. I totally loathe any auto-playing audio on websites (sez one of Neilsen's subjects, "IF ANYTHING COULD BE WORSE THAN POP-UPS, THIS IS IT. I HATE THIS AD. HATE HATE HATE.")
(via Pirotcar)