Over at AEIOU Excuse My French!, my Parisian pal Alex Boucherot reports on a bit of corporate promotion warfare that took place after Sony opened a PSP showroom called The Factory at Place de l'Etoile. Apparently, Microsoft responded to the opening of the PSP Factory by paying a laundry across the street to display a massive Xbox 360 ad, emblazoned with the phrase "Gardez vos forces pour cet hiver. English translation: "Keep your forces for Winter." (Image left.) Of course, that's when the Xbox 360 is slated to launch. After a day, the stickers came down. (Image right.) "No lawsuit, no scandal, just a big cheque from Sony" to the laundry, Alex writes.
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Microsoft vs. Sony at the laundry
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