One of San Francisco's steepest streets will soon be covered in 200 tons of artificial snow and used for a day-long ski-jump event.
Icer Air 2005, slated for Aug. 27, will put snow, a ski jump, camera crews and crowds on Fillmore Hill to help celebrate Olympic skier Jonny Moseley's 30th birthday and hawk Icer's line of apparel, ski waxes and snowboard waxes. Moseley and 30 other professionals — including several Norwegians — will fly off a jump at Fillmore and Vallejo streets, do mid- air acrobatics and land near Green Street.
Hay bales will keep them from plowing into oncoming traffic, and the athletes will be competing for a $100,000 prize and a Jeep. Organizers hope to make it an annual event in different cities.
(via Kottke)
