Yahoo — trailing Google in the search wars — is hoping to gain some ground by beating Google at being open and friendly to Internet users. Google is sending out lawyer letters to people who use "to google" as a verb, but Yahoo is encouraging its customers and fans to remix its brand and create their own commercials:
Most companies, including ours, spend a great deal of time trying to turn our brands into household names. In fact, we just kicked off a marketing campaign called "Your Yahoo! has changed" that is meant to encourage people to have fun with our brand by creating their own commercials.
(via SearchBlog)
