MIT quantum computing researcher Scott Aaronson reports that the actors' lines in an Australian TV commercial for Ricoh Printers were lifted right from one of his physics lectures available online. On YouTube, the ad is credited to the agency LOVE. In the commercial, two fashion models are discussing quantum mechanics. From the TV commercial:
Model 1: But if quantum mechanics isn’t physics in the usual sense – if it’s not about matter, or energy, or waves – then what is it about?
Model 2: Well, from my perspective, it’s about information, probabilities, and observables, and how they relate to each other.
Model 1: That’s interesting!
And from Aaronson's Lecture 9 from his class Quantum Computing Since Democritus:
But if quantum mechanics isn’t physics in the usual sense – if it’s not about matter, or energy, or waves, or particles – then what is it about? From my perspective, it’s about information and probabilities and observables, and how they relate to each other.
Link (site currently down) to Scott Aaronson's blog, Link to YouTube video , Link to Aaronson's lecture (via Scientific American, thanks JR Minkel!)
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