Avi sez, "Michael Pollan gives his most practical lecture yet @ Google. Pollan's 12 heuristics have been most helpful during my year shopping for veggies at Berkley Bowl:)
I grew up buying fresh produce at atmospheric places like this in Mumbai and
do fervently hope that vivacious local markets trump impersonal food-processing corporations."
Pollan's In Defense of Food is a fascinating treatise on eating and food, taking as its central tenet, "Eat food, mostly plants, not too much," and cutting through all the "nutritionism" science that proposes to feed us on individual molecules instead of whole food.
See also: In Defense of Food: NPR interview with Michael Pollan about "Eat food. Not too much. Mostly plants."