Swedish ethnologist Erik Ottoson of Uppsala University studies how people browse at flea markets, wander through malls, window shop, and even dumpster-dive, to understand the psychology of "searching." Specifically, Ottoson focuses on "serendipitous searching," what he defines as "open browsing for anything that awakens the person's interest." It would be interesting to compare Ottoson's research on real world searching with serendipitous searching online. From his PhD thesis, titled "Seeking One's Own: On Encounters Between Individuals and Objects":
The people in the study are not just looking for certain things – they are also seeking to come to terms with what they are actually looking for. Ideals of what is beautiful, useful and reasonable materialise in conjunction with the experience of what is available and what is absent or out of reach. It is suggested that this mode of looking for goods is not only about purchase deliberations, but more importantly is a specific way of interacting with the world and making places meaningful. It can be viewed as a way of creating and moderating anticipation, and thereby cultivating affect. Searching for things thus becomes an experiential horizon.
Link to thesis abstract, Link to press release
The U.S. Equal Employment Opportunity Commission has opened an investigation into a former Google employee’s pregnancy discrimination case, CNBC reports.
Post-Brexit, Google plans to move UK user accounts out of the control of European Union privacy regulators, and will place them under U.S. jurisdiction instead, where privacy protections are weaker, reports Joseph Menn at Reuters.
An estimated 550 people who worked at Wayfair lost their jobs last Thursday, in what has been dubbed Wayfair’s ‘Valentine’s Day Massacre.’ The layoffs included 350 workers at the online shopping firm’s Boston headquarters.
Two-thirds of American adults drink coffee every day. On average, they’re each drinking about three cups per day, which works out to nearly 400 million cups downed each and every day. We don’t have stats on what percentage of those cups are God awfully bad, but you have to assume with so many ways to […]
For those with a writing flair, the thought of building a career as a professional copywriter should probably have some appeal. Thankfully, it’s also an in-demand job skill with the average copywriter making a healthy $60,000 a year for their efforts. But even if you have a way with words, you still need the industry […]
While we all love our iPhones and iPads, celebrating the releases of their latest and greatest versions, it’s amusing to consider how much we at the same time HATE the main item that keeps these little tech marvels powered up and working. No, Lightning cables don’t exactly inspire feelings of awe and wonder. It’s more […]