A London-based shrink named Dr Richard Graham wants to create an all-psychiatrist guild for World of Warcraft to treat "addiction" to the game, in the game. And he wants them all to get free accounts.
He has called on Blizzard Entertainment, the company that makes World of Warcraft, to waive or discount the costs associated with joining the game so that therapists can more easily communicate with at-risk players in their preferred environment.
"We will be launching this project by the end of the year. I think it's already clear that psychiatrists will have to stay within the parameters of the game. They certainly wouldn't be wandering around the game in white coats and would have to use the same characters available to other players," said Dr Graham.
"Of course one problem we're going to have to overcome is that while a psychiatrist may excel in what they do in the real world, they're probably not going to be very good at playing World of Warcraft.
"We may have to work at that if we are going to get through to those who play this game for hours at end."
Addiction therapists signing up to World of Warcraft
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