In Paul Graham's provocative "Post-Medium Publishing," he argues that we've rarely paid for "content," but rather for "form" -- that's why a good hardcover costs the same as a bad one, and both are more expensive than paperbacks. As the newspaper and CD forms lose currency, their publishers argue that what we've been buying all along is the "content" and demand that we "continue" to pay for it online.
What about iTunes? Doesn't that show people will pay for content? Well, not really. iTunes is more of a tollbooth than a store. Apple controls the default path onto the iPod. They offer a convenient list of songs, and whenever you choose one they ding your credit card for a small amount, just below the threshold of attention. Basically, iTunes makes money by taxing people, not selling them stuff. You can only do that if you own the channel, and even then you don't make much from it, because a toll has to be ignorable to work. Once a toll becomes painful, people start to find ways around it, and that's pretty easy with digital content.
I think he goes off the rails in the next graf, where he talks about how writers can self-publish merely by uploading files; this commits the same error that he's upset about: confusing "publishing" and "printing."
I also wonder if St McLuhan might not object here, with something about the form being the content.
Film theorist Laura Mulvey coined the term "male gaze" to describe the "masculine, heterosexual perspective that presents and represents women as sexual objects for the pleasure of the male viewer": in a paper for the Harvard Journal of Law and Gender, Southwestern Law School professor John Tehranian applies Mulvey's idea to the complex and often […]
Got a 3D printer?
Iain Heath writes, "I recreated the 'distracted boyfriend' meme using LEGO bricks." You certainly did, Iain, and very well, too!
The key to learning any new language is feedback. When you’re immersed in conversation, it’s easy to pick up key phrases and pronunciation, but not all of us have the means to jet off to Spain, France or wherever we can learn to speak like a local. The next best thing: The Mondly app. Mondly […]
Got a gadget-minded geek on your holiday list this year? Don’t wait for Black Friday. The prices are already dropping on some quality tech toys, and we’ve got a roundup of some of our favorites. Force Flyers DIY Building Block Drone MSRP: $49.99 | Normally: $42.99 | Price Drop: $39.99 (20% Off) Compatible with everybody’s […]
Ever wondered what it takes to make the transition from amateur photography to a full career? If you answered “a better camera,” you’re half right. Before you get the equipment, get the know-how to use it with the Hollywood Art Institute Photography Course & Certification. Taught by experienced pros, this course is geared towards shutterbugs […]