In Paul Graham's provocative "Post-Medium Publishing," he argues that we've rarely paid for "content," but rather for "form" -- that's why a good hardcover costs the same as a bad one, and both are more expensive than paperbacks. As the newspaper and CD forms lose currency, their publishers argue that what we've been buying all along is the "content" and demand that we "continue" to pay for it online.
What about iTunes? Doesn't that show people will pay for content? Well, not really. iTunes is more of a tollbooth than a store. Apple controls the default path onto the iPod. They offer a convenient list of songs, and whenever you choose one they ding your credit card for a small amount, just below the threshold of attention. Basically, iTunes makes money by taxing people, not selling them stuff. You can only do that if you own the channel, and even then you don't make much from it, because a toll has to be ignorable to work. Once a toll becomes painful, people start to find ways around it, and that's pretty easy with digital content.
I think he goes off the rails in the next graf, where he talks about how writers can self-publish merely by uploading files; this commits the same error that he's upset about: confusing "publishing" and "printing."
I also wonder if St McLuhan might not object here, with something about the form being the content.
The EU Copyright Directive was voted through the Parliament because a handful of MEPs accidentally pushed the wrong button; this week, it passed through the Council -- representing the national governments of the EU -- and as it did, the German government admitted what opponents had said all along: even though the Directive doesn't mention […]
Torrentfreak published an article disclosing the fact that screeners of American Gods had leaked online ahead of their air date (they did not make the screeners available, nor did they link to any of the places where the screeners could be downloaded from) and they tweeted about the story.
[[Editor's note: I was the Electronic Frontier Foundation's first-ever European Director, which was a crazy and amazing job at a time when the organization was much smaller; now EFF is much bigger, and international issues are a much bigger deal for us, with bad policy ideas ricocheting around the globe and needing a coordinated response; […]
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Are you super organized? You’re going to love the Genius Pack G4 and its seemingly limitless, well-placed compartments. Not that organized? You’re still going to love this piece of luggage because it’s so well thought out that it practically does the packing for you. We’ve all tried to stuff a piece of carry-on so full […]
If you’re an entrepreneur, you’re not just hungry for success. You’re hungry for knowledge, the insights that can lead to bigger and better ideas and ways to implement them. That knowledge is out there in the bestselling biz books that have changed the game over the years. There’s just one problem: In a fast-paced lifestyle, […]