From Derek Powazek, a scorching indictment of the Search Engine Optimization industry, who offer a mix of obvious advice and sleazy tricks that break the web. Derek's SEO advice? "Make something great. Tell people about it. Do it again."
Look under the hood of any SEO plan and you'll find advice like this: make sure to use keywords in the headline, use proper formatting, provide summaries of the content, include links to relevant information. All of this is a good idea, and none of it is a secret. It's so obvious, anyone who pays for it is a fool.
Occasionally a darkside SEO master may find some loophole in the Google algorithm to exploit, which might actually lead to an increase in traffic. But that ill-gotten traffic gain won't last long. Google changes the way it ranks its index monthly (if not more), so even if some SEO technique worked, and usually they don't, it'll last for a couple weeks, tops.
And when they do reindex, if they determine that you've been acting in bad faith (like hiding links or keywords or other deceptive practices) they'll drop you like a hot rock. So a temporary gain may result in a lifetime ban.
In the end, you're sacrificing your brand integrity in a Faustian bargain for an increase in traffic that won't last the month. And how valuable was that increase, anyway? If you're tricking people into visiting your site, those visits are going to be bad experiences.
Spammers, Evildoers, and Opportunists
In the current acquisition binge around artificial intelligence, tech behemoths with deep pockets lead the way, including Google, Apple, Facebook, Amazon, Intel, Microsoft, Twitter, and Salesforce. The only one with a limited consumer-facing presence is social monitoring firm Meltwater.
In 2008, Telstra Chief Scientist Geoff Huston wrote an informative and important retrospective on the shifts in internet technology since 1998; now, ten years later, he's written another one, tracing the remarkable shifts (and weirdly unbudgeable technological icebergs) in the past decade's worth of internet changes, advances and retreats.
Improved super-thin solar panels and nuclear fission are all in development to handle the massive logistical problems of meeting power needs in space. Fraser Cain takes viewers through the newest developments, including NASA’s new Kilopower Reactor.
Summer’s here, which brings not only warmer weather but also the unsettling realization that the year is more than halfway over. So, for those who weren’t as productive as they would have liked during the first half of 2018, we’ve rounded up 5 skill course bundles you can start learning today to help you finish […]
It’s good to be proactive, but when it comes to preparing for an emergency situation, one of the most important items you can pack is a flashlight. After all, whatever else you include in your kit won’t be of much use if you can’t see what you’re doing. The Viper 1000-Lumen Tactical Flashlights not only […]
Chances are you took a handful of language classes in high school, and aside from a smattering of conjugations and vocabulary words, the only things you likely remember are the dry, rehearsed sentences that did little to make you speak like a true native. If you’re still hoping to learn a new language but want […]