From Derek Powazek, a scorching indictment of the Search Engine Optimization industry, who offer a mix of obvious advice and sleazy tricks that break the web. Derek's SEO advice? "Make something great. Tell people about it. Do it again."
Spammers, Evildoers, and Opportunists
Look under the hood of any SEO plan and you'll find advice like this: make sure to use keywords in the headline, use proper formatting, provide summaries of the content, include links to relevant information. All of this is a good idea, and none of it is a secret. It's so obvious, anyone who pays for it is a fool.
Occasionally a darkside SEO master may find some loophole in the Google algorithm to exploit, which might actually lead to an increase in traffic. But that ill-gotten traffic gain won't last long. Google changes the way it ranks its index monthly (if not more), so even if some SEO technique worked, and usually they don't, it'll last for a couple weeks, tops.
And when they do reindex, if they determine that you've been acting in bad faith (like hiding links or keywords or other deceptive practices) they'll drop you like a hot rock. So a temporary gain may result in a lifetime ban.
In the end, you're sacrificing your brand integrity in a Faustian bargain for an increase in traffic that won't last the month. And how valuable was that increase, anyway? If you're tricking people into visiting your site, those visits are going to be bad experiences.
Nissan, to show off its autonomous parking tech, outfitted an inn in Hakone, Japan with “self-parking slippers,” autonomous floor cushions that tidy themselves, and a TV remote control that straightens itself on the coffee table. While obviously a marketing gimmick, self-knolling anything is quite appealing to me. ProPILOT Park Ryokan (Nissan)
Boing Boing pal Eric Paulos, an engineering professor and artist at UC Berkeley, has a history of high-tech provocations, from his early work with machine performance group Survival Research Laboratories to his controversial art installations such as a vending machine for pathogens. Above is the performance/prank Eric recently staged to open his Critical Making class: […]
With Vaunt, Intel is taking steps toward solving the Glasshole paradox: how to get consumers to wear wearables that don’t make wearers seem like bad clichés of wearable users.
When it comes to redesigning or renovating a living space, envisioning changes before they occur can be tricky for most. Thankfully, the web is home to tools that can remove some of the guesswork, like Live Home 3D Pro for Mac. This app lets you create detailed and furnished floor plans for everything from sheds and […]
For many startups and fledgling businesses, web hosting — and the fees associated with it — can take a sizeable chunk out of the company budget and limit growth down the road. But, that’s not to say there aren’t hosts out there who can get your site online while staying within your budget. Arch Hosting is a […]
The web is a big place, but it’s by no means infinite where domain names are concerned. New domain seekers, in particular, are feeling the burn as .com domain names become increasingly saturated, forcing many to choose a second-rate domain name or rename their brand entirely.Opting for a .tech domain not only affords you a […]