Adaptive ride experiment

The Bucking Bronco: Adaptive Ride Experiment No. 1 is an art/tech/performance installation where visitors are invited to control a mechanical bucking bronco ride while observing physiological data, including brainwave information, streaming from the rider. The controllers are asked to "please, scare, and then excite" the rider by tweaking the controls. However, the controller isn't permitted to see the rider's face. Professor Milgram, your meme is ready! Bucking Bronco Adaptive Ride Experiment No.1, 2009 (Thanks, Eric Paulos!)