Google, Topeka formally trade names

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Meet your new search engine.

We didn't reach this decision lightly; after all, we had a fair amount of brand equity tied up in our old name. But the more we surfed around (the former) Topeka's municipal website, the more kinship we felt with this fine city at the edge of the Great Plains.

For 150 years, its fortuitous location at the confluence of the Kansas River and the Oregon Trail has made the city formerly known as Topeka a key jumping-off point to the new world of the West, just as for 150 months the company formerly known as Google has been a key jumping-off point to the new world of the web. When in 1858 a crucial bridge built across the Kansas River was destroyed by flooding mere months later, it was promptly rebuilt — and we too are accustomed to releasing 2.0 versions of software after stormy feedback on our 'beta' releases. And just as the town's nickname is "Top City," and the word "topeka" itself derives from a term used by the Kansa and Ioway tribes to refer to "a good place to dig for potatoes," we'd like to think that our website is one of the web's top places to dig for information.

Also, Googlers are henceforth to be known as Topekans. Employees of Topeka who were originally from Kansas, be prepared for long, confusing conversations with your parents. No word on how this will affect stock holders. But if things go poorly, and you end up owning a hunk of the Sunflower State, the Konza Prairie is lovely this time of year. Just saying.

Sadly for Google, Kansas, this still doesn't mean they won the broadband.

Finally, we want to be clear that this initiative is a one-shot deal that will have no bearing on which municipalities are chosen to participate in our experimental ultra-high-speed broadband project, to which Google, Kansas has been just one of many communities to apply.

Thanks to my good friend and fellow Kansan James Bont for waking me up with this exciting news!