Boing Boing/Imaginary Foundation/Marshall McLuhan t-shirt

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I'm pleased to announce another co-designed t-shirt from Imaginary Foundation and Boing Boing! We hope you dig it! This design is a play on media theorist Marshall McLuhan's most famous soundbite, "The medium is the message." It's available in small-XXL. The front of the t-shirt is printed with a flock process, giving the blue text a lush texture. The back (above left) is a super soft "discharge" print with the BB and IF logos and the following text:

"Societies have always been shaped more by the nature of the media with which men communicate than by the content of the communication." –Marshall McLuhan, 1969

This design is a celebration of the t-shirt as a medium. We are all media, so we may as well get good at it.

Boing Boing/Imaginary Foundation t-shirt: The Message