London design firm Berg and the London office of the Japanese ad agency Dentsu have announced a line of augmented reality toys called Suwappu. The little figurines have swappable heads and bodies; depending on how they're configured, they interact differently and draw different environments for themselves in the augmented reality world.
Suwappu is a group of characters that can take lots of different forms. Primarily (or initially), the toys seen in the film - a set of collectible and swappable figures, readable by connected devices, opening up a layer of content. The Suwappu's head signifies his personality, and his pants signify his environment - the app produces content according to its reading of each half.
Beyond these toys, we think Suwappu is a new kind of content platform, with various exciting social, creative and commercial possibilities.
Our project name for this has been Haitsu. Haitsu is the art of hybrid communications, a made-up idea that we find useful. It's a little bit philosophical (the belief that combining advertising, content, media and product is the future of communications), and a little bit practical (looking for interesting hybrid clashes, like analogue and digital). Project Haitsu is part of the Making Future Magic series of collaborations.
Wired takes a long look at the rapid progress in oral health in the 20th century from this: In 1899, the British Army was recruiting troops to fight in the Boer War and recruiters were appalled at the health of the men who were turning up. They were stunted, malnourished and had appalling teeth. “It […]
The business end of KOKUYO Beetle Tips highlighter looks a bit like a rhinoceros beetle’s horns, hence the name. Three-way refers to the fun you’ll have with the highlighter when you make three different kinds of marks with it. Amazon sells a colorful 5-pack for . [via]
Apple's response to the Congressional committee investigating monopolistic behavior by tech giants contains a chapter on Right to Repair, whose greatest enemy is Apple -- the company led successful campaigns to kill 20 state level Right to Repair bills last year.
In the early days of the web, everyone wanted a .com domain for their site. As a result, all the good ones got snapped up. But .com no longer has the cachet it once did. In fact, many new businesses and individuals are opting for other top-level domain extensions. One of the most memorable is […]
When the SNES launched back in the early 1990s, it changed gaming forever. One of the innovations was a gamepad with four action buttons — something that has remained a constant on controllers ever since. The 8BitDo SN30 Bluetooth Gamepad brings that iconic design up to date, with Bluetooth connectivity and support for multiple platforms. […]
After a long day at work, cooking a meal from scratch can seem like too much trouble. Unfortunately, the alternative is usually something unhealthy. Enter the Mellow Sous Vide Precision Cooker. This compact water bath uses cutting-edge technology to cook meat and veggies at the perfect temperature for exactly the right amount of time. It […]