Mark reviewed a funny parody of a kid's picture book called Go the Fuck to Sleep late last month, and it's since gone to be the number one bestseller on Amazon.
Except, it hasn't been published yet. It's reached the number one slot on the strength of pre-orders.
How did this remarkable thing occur? Piracy.
In an age of e-books, piracy has been a rising concern amongst publishers for a few years, although none of the publishers contacted by The Bay Citizen could recall a PDF of a book going viral in the vein of "Go the Fuck to Sleep." This volume had a few key properties that enabled its electronic popularity: an undeniable title, a good-looking cover and a short length, making it easy to read, post and pass on. Also, the long lag time between the book's pre-sale (it was originally scheduled to go on sale in October) and the buzz made online sharing necessary.