During the holidays, cases of cheap American lager were available to Canadians which isn't exactly news but these weren't ordinary cases.
These limited-edition mega-packs were full of 99 "canettes" of Pabst Blue Ribbon.
Canadian hipsters were able to purchase these special packs of PBR at Quebec's convenience store chain Couche-Tard.
And buy they did…
This isn't the first time a 99-pack of beer has been offered. You may remember that in 2014, Austin Beerworks in Austin, Texas offered one of its Peacemaker ale for $99.