From Cartoon Research:
Brilliance, a 30-second commercial for canned food… was first shown during the January 1984 Super Bowl. Brilliance was sponsored by the Canned Food Information Council through Ketchum Advertising, which commissioned the Hollywood special effects company Robert Abel & Associates to produce it. Brilliance was considered "groundbreaking and influential", as much for its "sexy robot" as for its computer graphics. Both Ketchum Advertising and Robert Abel & Associates showcased it in their own advertising. In 1985 Ketchum Advertising produced a 6:30-minute documentary, The Making of Brilliance (below). By then the 30-second commercial had appeared in several 1984 and 1985 animation festivals.
(via Weird Universe)