I can imagine the first brainstorm: "What if the monolith in 2001: A Space Odyssey was actually a massive pack of cigarettes? And they found it at the bottom of the ocean?" Here's the actual back story according to Big Dog Media Productions:
When health warnings first appeared on packets in 1971 and the rules for cigarette advertising rules were changed, tobacco companies were faced with the challenge of maintaining brand awareness and driving sales in a market made more aware of the risks than ever before.
The change in rules, coupled with a fresh approach to advertising in general, gave birth to a unique genre of advertising that neatly ticked the boxes of the rule book yet created an art form. As with Surrealist art, these ads aimed to surprise and intrigue the viewer by replacing the objects people expected to see in a particular scene with something incongruous – in this case, a packet of cigarettes.
Collett Dickenson Pearce was tasked with the advertising for Benson & Hedges in 1973....
The story goes that Frank Lowe, Managing Director at CDP in 1977, had two finished campaigns to present. After much debate, he took both campaigns to CDP’s Creative Director, Colin Millward, and asked him his view.
Colin said “…one will let you sleep at night, the other will make you famous.”
(via r/ObscureMedia, thanks UPSO!)
Fox has been ordered to pay $179m to profit participants on the longrunning TV show Bones; the judgment includes $128m in punitive damages because the aribitrator that heard the case found that Fox had concealed the show's true earnings and its execs had lied under oath to keep the profit participants from getting their share […]
* MSNBC did not actually exonerate him.
In 1994, Ikea ran this television commercial in major East Coast US markets. (Interestingly, the commercial’s art director was Patrick O’Neill who went on to be Chief Creative Officer at everyone’s favorite Silicon Valley start-up disaster Theranos!) From a 1994 article in the Los Angeles Times: A few East Coast Ikea stores have been targeted […]
Are you super organized? You’re going to love the Genius Pack G4 and its seemingly limitless, well-placed compartments. Not that organized? You’re still going to love this piece of luggage because it’s so well thought out that it practically does the packing for you. We’ve all tried to stuff a piece of carry-on so full […]
Despite government legislation and improving caller ID technology, robocalls and scam artists are rampant on the phone lines – up to 35 billion a year in the US alone. They can be annoying at best and a financial threat at worst, but there’s a way to take security into your own hands. One good example […]
If you’re a Mac user, you thrive on simplicity. Everything in its place and a place for everything. Unsurprisingly, there’s a ton of great organizational apps out there for Mac, and now someone’s had the great idea to bundle them all together. Whether you’re running a demanding business or just getting through the day to […]