I can imagine the first brainstorm: "What if the monolith in 2001: A Space Odyssey was actually a massive pack of cigarettes? And they found it at the bottom of the ocean?" Here's the actual back story according to Big Dog Media Productions:
When health warnings first appeared on packets in 1971 and the rules for cigarette advertising rules were changed, tobacco companies were faced with the challenge of maintaining brand awareness and driving sales in a market made more aware of the risks than ever before.
The change in rules, coupled with a fresh approach to advertising in general, gave birth to a unique genre of advertising that neatly ticked the boxes of the rule book yet created an art form. As with Surrealist art, these ads aimed to surprise and intrigue the viewer by replacing the objects people expected to see in a particular scene with something incongruous – in this case, a packet of cigarettes.
Collett Dickenson Pearce was tasked with the advertising for Benson & Hedges in 1973....
The story goes that Frank Lowe, Managing Director at CDP in 1977, had two finished campaigns to present. After much debate, he took both campaigns to CDP’s Creative Director, Colin Millward, and asked him his view.
Colin said “…one will let you sleep at night, the other will make you famous.”
(via r/ObscureMedia, thanks UPSO!)
At a Rose Garden press conference announcing the new U.S. trade agreement with Mexico and Canada, President Trump was particularly nasty with ABC News’s Cecilia Vega.
In 1996, physicist Alan Sokal suspected that cultural studies lacked academic rigor. So he wrote an intentionally nonsensical paper, Transgressing the Boundaries: Towards a Transformative Hermeneutics of Quantum Gravity, and submitted it for publication in the respected academic journal Social Text. It was accepted. Sokal exposed the hoax, the embarrassed academics made their excuses, and […]
Channel 4 in the UK: We stand up for diversity and inclusion. Unfortunately, not everyone agrees. One of the dark sides of this is online abuse. To highlight this disturbing trend, we’ve partnered with some advertisers to show examples of real abuse against real people in their ads. It may shock you. Here are the […]
Note-taking just caught up to the digital age. For most of us, writing freehand is quicker and more convenient than pecking away on a tablet, but what to do when you need those scribbles on file? Grab a Rocketbook Everlast Reusable Notebook, which seamlessly fuses analog and digital notes. Just jot down your thoughts, journals […]
Remember the cartoons of your youth? There’s a good reason. Nothing sparks the imagination like well-done animation. And whether you need a logo in motion or just want to bring your own imagination to life, CrazyTalk Animator 3 Pro is the tool that can take you there. Easy enough for casual users but with all […]
For readers, Scribd has long been a fount of content, and it’s only growing. With 40 million titles to choose from, this service has plenty to offer to its more than 750,000 subscribers. Whether you’re into audiobooks, novels, nonfiction or magazines, Scribd is the only subscription service with access to titles from all “Big 5” global […]