Whiplash: Joi Ito's nine principles of the Media Lab in book form

I first started writing about the remarkable Joi Ito in 2002, and over the decade and a half since, I've marvelled at his polymath abilities -- running international Creative Commons, starting and investing in remarkable tech businesses, getting Timothy Leary's ashes shot into space, backing Mondo 2000, using a sprawling Warcraft raiding guild to experiment with leadership and team structures, and now, running MIT's storied Media Lab -- and I've watched with excitement as he's distilled his seemingly impossible-to-characterize approach to life in a set of 9 compact principles, which he and Jeff Howe have turned into Whiplash, a voraciously readable, extremely exciting, and eminently sensible book.