Short documentary about the psychology of slot machines

Cool Hunting: "During a visit to Las Vegas we had the opportunity to dig a little deeper with Bally Technologies' Director of Game Development, Brett Jackson. He offered some insight into the surprisingly complex innovation, psychology and design behind the slot machines that illuminate so many casino floors."



  1. I went to Las Vegas for a wedding some years back.  My friends insisted on spending some time playing the slots, and I just thought that it was the most boring thing that I could possibly imagine.  I would have had a better time vacuuming the house.  Maybe I’m missing a gene.

    1.  When observing someone play a slot machine, all I can think is: “You poor sap.”  But then, that goes for almost all casino games.  Except if I see someone playing blackjack, I think: “Boy, I hope you’re counting”

  2. I’ve never understood the appeal of a game that has no skill or meaningful choices and is completely random chance.

  3. Bally slots have been increasing in popularity among dedicated slot machine lovers because of their high variance. This means that it is harder than the average slot to get a winning combination, but when you do it will hit for more money. This is why I chose them over IGT for non online casinos most often. I personally do not play slots as much as craps, but they are still a lot of fun if you make the conscience decision that the chances that you will lose are always greater than the chances you will win. If you can still have fun with this in mind, then there’s a problem. Otherwise I would just keep the slots spinning and enjoy your gambling lol!

  4. I really like slot machines when I’m in vegas. In the last 5 years or so they’ve become really fun to play and I really like the ones that have just been honed to perfection in graphics and sound and “gameplay.” A well made slot machine is a pleasure to play and admire the care that went into making it perfect.

    They’ll still take all your money though.

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