Cool Hunting: "During a visit to Las Vegas we had the opportunity to dig a little deeper with Bally Technologies' Director of Game Development, Brett Jackson. He offered some insight into the surprisingly complex innovation, psychology and design behind the slot machines that illuminate so many casino floors."
From the THX sound to Windows startup chimes, audio is a key weapon in the psychological branding arsenal. In this video from Wired, Andrew Stafford (Co-Founder & Director at Big Sync Music) and Steve Milton (Founding Partner at Listen) provide commentary on some of the most famous. There was a time, Stafford says, when the […]
“Would you jump? Or would you chicken out?” That’s the question asked of 67 different people who were asked to jump off a 10-meter diving tower into a pool. None of them had done it before, and it took most people a while to work up the nerve. I could do it, as long as […]
Dan Ariely, professor of psychology and behavioral economics at Duke University, set up an experiment to measure dishonesty using a coin and a six-sided die. Conclusion: “if the person running the system is telling us corruption or dishonesty is allowed, our understanding of what is acceptable changes instantly.”
All the filters in the world won’t save your smartphone pics from a shaky hand. To really step up your mobile photography game, you’ll need some kind of mount to hold it steady. You could buy a smartphone attachment for a conventional camera tripod, but who wants to carry that kind of gear everywhere they […]
The forced transition from analog to digital TV signals was probably met with relative indifference from people with Netflix subscriptions and the “I don’t even own a TV” snoots. But anyone living in the vast swaths of the country that don’t have guaranteed high-speed internet, broadcast TV is a perfectly valid (and 100% free) way […]
When Apple revealed the new MacBook in 2016, one of the biggest issues raised with the notebook’s new design (aside from ire over the slew of new adapters you’d inevitably have to buy) was the removal of one of its most beloved proprietary features, the magnetic charging cable. Thankfully, third-party peripheral makers have taken up […]