You are Not So Smart is hosted by David McRaney, a journalist and self-described psychology nerd. In each episode, David explores cognitive biases and delusions, and is often joined by a guest expert.
Benjamin Franklin knew how to deal with haters, and in this episode we learn how he turned his haters into fans with what is now called The Benjamin Franklin Effect.
Listen as David McRaney reads and excerpt from his book, You Are Now Less Dumb explaining the psychology behind the effect and how the act of spreading harm forms the attitude of hate, and the act of spreading kindness generates the attitude of camaraderie.
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