I am kneeling on a sun-dappled hardwood floor with stacks of $20 bills in $2,000 bundles in each hand helping to spell out the word "douchebaggery," and thinking: $220,000 just doesn't seem like that much money. I found myself in this position after asking Matthew Inman, the artist behind the cartoon and business The Oatmeal, if I could take pictures when he withdrew the cash he will ultimately hand over to the American Cancer Society and the National Wildlife Federation in order to use it to make fun of a Web site that threatened him with legal action.
This is the latest episode in a saga that BoingBoing has documented in quite some detail, and which began June 11, when Inman posted an annotated version of a letter he had received from Charles Carreon, a well-known attorney representing FunnyJunk, a user-submitted content site, complaining about a post Inman had made a year ago. Inman complained in 2011 about FunnyJunk's business model, noting, "Most of the comics they've stolen [have] no credit or link back to me. Even with proper attribution, no one clicks through and FunnyJunk still earns a huge pile of cash from all the ad revenue." It's a common problem with sites that rely on submitted items, and each site has different policies on how to manage such unauthorized postings. Inman didn't issue DMCA takedown notices, though he would have been within his rights. He says he's just not interested in engaging in that sort of behavior. (By the way, did you know you have to register an agent with the copyright office to qualify for the safe-harbor provision of the DMCA? Me, neither! FunnyJunk's registration was received May 29, 2012, shortly before its lawyer sent the letter to Inman.)