(Photo: Joseph Kony, via Reuters)

On his personal blog, Marc DuBois of Médecins Sans Frontières (MSF, Doctors without Borders) writes about the impact of the viral Kony 2012 campaign on the work of long-established humanitarian efforts in Africa.

"Most madmen love the idea of fame, so Joseph Kony’s wet dream just came true," writes DuBois.

Many aid workers are simultaneously offended by the project and jealous of its unprecedented reach. At the time of this blog post, the promotional video for Invisible Children's fundraising/"awareness" campaign about the fugitive African rebel leader has exceeded 70 million views, making it the fastest-growing viral video in internet history.

Snip from DuBois' blog post:

So why, really, are we aid insiders so bothered? It’s the big green monster. Is there another charity whose message has captivated so many so fast? About six months ago, my niece “Lisa” in Chicago excitedly asked me to contribute to Invisible Children. At the time, I’d never heard of it. I poked around. I can’t say I was taken by the cause, but I couldn’t help feeling envious of IC’s having so effectively reached Lisa, usually more interested in dance and boys. These young upstarts at IC are the next big thing. And we aren’t.

Why? Well, for one, they have a simple message that people grasp. For another, good looks. More importantly, Invisible Children has discovered what the entertainment industry figured out a decade ago. It’s not about us old timers. It’s not people who read the Philip Roth or contribute conscientiously to their pension fund. It’s about the under 25s, maybe even the under 15s. It’s about the kids. That’s why there are a couple dozen TV shows about teenage vampires. That’s why we have Jedward.

The aid industry has just been Biebered. IC’s hundreds of thousands of donor / activist – they were invisible to us. Kids. That’s the target and that’s the message. If you think the aid world depends on gray haired HNWIs (High Net Worth Individuals, aka rich folk), wait and see what IC does with its pubescent legions. My advice to the aid industry? First, get over it. Then, get on the boat.

Read the rest here.

DuBois isn't speaking for MSF, but I spoke to another MSFer via Twitter today: Avril Benoît, the group's Director of Communications, who pointed me to DuBois' blog post. I asked her if MSF had released an official statement in reaction to the Kony campaign: No. But, she said, "MSF teams in LRA-affected regions of DR Congo, Central African Republic & South Sudan are likely wary of retaliation risks."

Read the rest

Video Link. For those who are unfamiliar, this is a riff on a classic internet meme. Well played. (via Oxblood)

[Video Link].

Craig Davis Pinson, a composer who is a Boston Conservatory student, writes in the liner notes for the video embedded above:

This is a set of variations written on the melody heard in the Youtube video Nyan Cat. It is an experiment, in which I tried to find the limits of how far I could transform the melody before it begins losing its identity. The theme is known as Nyanyanyanyanyanyanya!, originally posted by username daniwellP on the Japanese video sharing website, Nico Nico Douga. The Nyan Cat phenomenom has become ingrained in popular culture, and amazes me both in its sheer absurdity and its freakishly colossal popularity. However, fascinating as they are to me, the origins of the theme are not played upon in this composition. Instead, I treated Nyanyanyanyanyanyanya! as pure musical material from which to generate music. The motivation to use this theme came from my repeated viewings of the video, and slowly realizing that it is a strangely alluring melody. Therefore, this is my tribute to Nyan Cat. Credit goes to daniwell-p for creating this theme, prguitarman for creating the gif animation, and saraj00n for joining them. Theme used for non-commercial purposes as per daniwell-P's request.

On a large scale, the work is structured along a simple alternation pattern. The theme and its variations alternate, similarly to rondo form. However, the theme is progressively dissolved, meaning that each time it returns it contains less percentage of the source material. This chipping-away continues until there's nothing recognizable left. In the variation episodes, more tools are employed to change the essence of the theme, especially, pronounced changes of duration, texture, harmonic character, and of the intervallic makeup of the melody. Each of the variations has its own defined character, and they contrast sharply with one another in mood and technique. Despite of the contrast of its sections, the piece exploits a long-scale narrative arc, playing on the contrast between the theme's duration - which remains essentially consistent at each iteration - and the durations of the variation episodes, which seem to grow out of control as their proportions become subverted.

The Breaded Cats (or Breading Cats, or Cat Breading) website has been making the rounds for some weeks now. Like a fine wine, or a cat, but not a loaf of bread, it seems to improve with age.

Cat Breading How To:

1) Take a piece of bread

2) Cut a hole approximately 1 inch larger than your cat's head. This trips some people up. Remember: the bread has to fit around not just the cat's head, but it's ears, too.

3) Gently place the bread around your cat's head.

Warning: NSFGF (Not safe for the gluten-free).

(via Sean Bonner and many others)

I approve of this meme. (thanks, Antinous!)

Finally, a science-themed entry in the "Shit ______ say" meme. Science journalist Ferris Jabr and friends put this together and it's pretty funny. Reminds me a conversation I had earlier this week with a friend about her brother's social insect research. Another thing scientists say, "The hissing cockroach experiment is not going according to plan."

Bonus: Watch for a slide that references a previous scienceLOL you may remember.

Video Link