eurekster, "the only search engine with personalized results," launched today after several months of beta testing. The site promises to "show you What's Hot with your friends… results get better as you invite more friends." Is there a word for that post-Friendster/Tribe/LinkedIn/SixDegrees oh-god-not-again feeling I'm getting as I read the launch announcement? Like, HTML rug burn? I mean, really — I haven't played around with eurekster yet, and I mean no disrespect to whoever built the project. But if one more website asks me to "invite all of my friends," I swear I'm gonna fucking throw up. Invite your own damn friends, you website.
Anyway, link to Eurekster, link to a slew of news articles, and today's launch release (which explains that Eurekster's revenue model includes paid listings from Overture in the search results). (thanks, Marc)
