NYT article on a new eBay hack of sorts — up-and-coming fashion designers are using the online auction site as a means of reaching would-be customers who don't live in spitting distance of Park Avenue or Rodeo Drive.
The 10-day auction, planned for Feb. 26 to March 7, will not be the first on eBay by a fashion designer. Narciso Rodriquez crossed that threshold last September. But in that case only two items, a nude-tone sequin dress and a similar colored suit, were direct from the runway.
The coming Proenza Schouler auction, by contrast, will be "virtually an online trunk show – the first of its kind," said Constance White, the style director at eBay. The Web site is intent on expanding its clothing offerings and special promotions. "The potential is vast," Ms. White said.
