Matt Adams and the other mad scientists at Blast Theory — an art/tech collective that creates games mixing wireless virtual space with reall space — just launched a new 3G project in Australia called "I Like Frank." The mixed reality game is billed as a world first, for its innovative use of 3G technology, and debuts as part of the Fringe Festival in Adelaide. The purpose of the game? Search through real and virtual streets of Adelaide to find a guy named Frank.
Participants must register with the "I Like Frank" to play, and must have a 3G phone to send and receive data during the game. Street players use an "Event Search" option on the Fringe Festival website.
Previous coverage of Blast Theory's work in Wired News.
