Yourmaninindia.com

Story about a new trend in India — upscale expat children in America who need to "outsource" parental care for folks back home. Momma in Mumbai needs someone to go pick up her meds in the morning. Who you gonna call? yourmaninindia.com.

So, you're an Indian living in the United States, making megabucks in Redwood City, Calif. A big shot. But your aging parents are back home in India, alone. What should you, as a good Indian son or daughter, do? Call or send an e-mail to yourmaninindia.com, who will do everything from paying the family bills to just sitting down and being your mom or dad's new best friend.

Link to news article, and Link to yourmaninindia.com. (Thanks, prodigal tom)